Strategy 5 Build a culture of continuous improvement in knowledge, education and communications around new technologies that advance transportation options.
The actions within this strategy are divided into two categories:
Action we will DOActions we will SUPPORTAction we will do are followed by “DO” and are colored in dark gray, and actions we will support are followed by “SUPPORT” and are colored in light gray.
Learn more about how we get thereMany of the challenges in realizing greater adoption of shared fleets can be addressed through increased awareness and education of available services and how they work. Partnering with mobility service providers through requirements in agreements can help leverage more resources to increase awareness and understanding. Using feedback gathered through education and community engagement throughout our pilots will help us adjust our approach to planning and delivering mobility services.
Actions to build a culture of continuous improvement in knowledge, education and communications around new technologies that advance transportation options.
Technology 5.1
Create a City of Minneapolis webpage dedicated to new transportation technologies and systems, including information on shared, electric, connected and automated vehicle systems, as well as active pilots, projects and policies. The webpage should include an open data portal for information sharing.
Supported goals:
Mobility Active Partnerships
Related actions:
Technology 4.5
Difficulty:
Low
Timeframe:
2020-2023 (Years 0-3)
Status:
In Progress
Significant milestone(s):
The City created multiple new webpages since 2020 that focus on transportation technologies and systems. Some new pages include the Evie carsharing program, Open Data Portal for Bike and Scooter programs, and a SMART grant program project page that is currently in development.
Technology 5.2
Partner with the public and private sector to develop a shared mobility curriculum, marketing and outreach programs for employers and employees to prioritize mode shift with transit as the backbone.
Supported goals:
Safety Mobility Active Partnerships
Related actions:
Difficulty:
Medium
Timeframe:
2024-2027 (Years 4-7)
Status:
In Progress
Significant milestone(s):
In 2025, Move Minneapolis launched their Try It Tours to support employers and employees in downtown Minneapolis with hands on learning about different modes of travel. The City partnered with Move Minneapolis to promote their program by developing co-branded advertisements using As You Go MPLS artwork. The City advances mode shift by collaborating with other partners on events, mapping, informational resources, and more.
Technology 5.3
Utilize shared mobility operator partnership agreements to expand engagement and education efforts.
Supported goals:
Active Partnerships
Related actions:
Difficulty:
Low
Timeframe:
2020-2023 (Years 0-3)
Status:
Successfully completed to date and on-going
Significant milestone(s):
The shared mobility agreements require providers to host engagement events and notify the City of these events. Providers are present at UMN student transportation fairs, open streets events, and other neighborhood events to educate and promote shared mobility.
See also actions:
- Bicycling 10.4
Adding bicycle and micromobility content to driver’s education